Project Title:

“Snack in Style” – Promotional Product Animation for Potato Sticks

Description:

EFFE Animation collaborated with a well-known brand in the food industry to create a visually rich food animation video for their new snack launch — Potato Sticks. This promotional animation was crafted to showcase the product’s texture, shape, and packaging in a clean and premium style without focusing on eating or crunch visuals. The video served as a high-impact promotional asset for the brand’s digital and retail marketing campaigns

Project Requirement:

The client wanted an engaging food industry animation video that could present the new Potato Sticks in a premium, eye-catching manner.
Their main objectives were:

• To highlight the look and design of the potato sticks and the new packaging.

• To create a clean, minimalistic food animation video suitable for social media, digital ads, and product displays.

• To ensure the product appears realistic, fresh, and appealing while aligning with the brand’s visual identity.

The focus was on product-focused promotional animation — letting the snack itself be the hero of the frame, with lighting, motion, and camera work bringing it to life.

Project Planning:

Our creative planning began with defining the visual direction. Since the client did not want a “bite or crunch” scene, our team emphasized composition, lighting, and camera flow to enhance the product’s beauty and premium feel.

Planning stages included:

• Concept Development: Focusing on the elegance of the product, highlighting form and freshness.

• Storyboard Creation: Designing scenes that smoothly introduce the brand logo, product shot, and packaging reveal.

• Style Frames & Color Palette: Warm tones and soft gradients were chosen to evoke a feeling of freshness and taste.

• Shot Design: Using cinematic camera angles to emphasize the length, crisp texture, and golden finish of the potato sticks.

Our client approved the plan after reviewing visual references and animation previews. This stage ensured that the promotional animation aligned perfectly with the brand’s tone and marketing direction.

Project Process & Execution:

The food video animation was executed through a structured 3D production workflow:

3D Modeling & Texturing:

The team created a detailed 3D model of the potato sticks with realistic textures — showcasing the golden-brown surface and natural seasoning tones. Accurate packaging modeling was done to match the brand’s identity.

Lighting & Rendering:

Lighting played a key role in emphasizing the product’s natural appearance. A soft studio light setup was used to create clean highlights and shadows, making the sticks appear fresh without exaggeration — ideal for a premium promotional animation.

Animation:

Smooth camera movements and product rotations created a dynamic yet minimal viewing experience. The animation gently guided the viewer’s attention from the product to the packaging and brand logo.

Compositing & Editing:

Subtle background gradients, depth-of-field effects, and logo transitions were added to elevate the overall look. The final food industry animation video was rendered in multiple formats suitable for ads, social media, and retail displays.

Challenges & Learning:

The main challenge was achieving perfect realism without making the visuals look overly stylized. The potato sticks needed to appear authentic — not too glossy, not too matte.

Another challenge was optimizing light and texture quality across platforms like Instagram, YouTube, and LED display screens. This project reinforced that in food animation video production, details like light reflection, camera angles, and texture sharpness greatly influence product perception.

Client Deliverables:

• A 30-second promotional animation focusing on product appearance and packaging.

• A loopable 15-second teaser for social media reels and stories.

• High-quality static frames for advertisements and print collateral.

The final food animation video was used across digital marketing campaigns, online ads, and trade show displays — creating a strong visual identity for the Potato Sticks product launch.

Conclusion:

This project proved how a food industry animation video can highlight a product’s visual appeal without showcasing eating or crunch visuals. By focusing purely on product-driven promotional animation, EFFE Animation delivered a clean, cinematic presentation that elevated the brand’s snack launch. The result was a modern, engaging video that made the Potato Sticks stand out across every marketing platform.