Social Media Marketing
How we do it?
We create a custom plan for every business
Social Media Marketing and Pay per click Marketing
Why use PPC advertising Results are instant as search engines display your ad immediately:
- You immediately know if it’s working. Fees are transparent. You only pay when someone clicks on your ad and lands on your website.
- It is easy to set and adjust your daily budget and unlike with other media you can calculate your ROI precisely.
The primary goals of the Google AdWords campaign are
- Drive targeted traffic to your business website
- Generate more revenue through increased Leads & sales through website
Google text ads are tied to keywords that individuals use in searches. The more popular (frequently used) a keyword, the more it costs to display an ad linked to that keyword in a favourable position on search results pages. A balance must be stuck between keyword popularity and your campaign’s budget. Also, some keywords may attract clicks from users who are actually searching for something else. Negative keywords and careful keyword selection are necessary to eliminate these unprofitable clicks.
Once a campaign is active, it needs to be managed to ensure that keywords are delivering the highest level of ad clicks. Getting the best results requires managing keyword bid price and relevance to achieve the most cost effective ad position, as well as modifying ad copy and testing multiple ads to attract more clicks.
A conversion is an action a prospective buyer takes to engage with website. Google Analytics will be used to measure visitor behaviour tied to conversions. These measurements will help guide changes to the site over time to increase conversions.
During campaign setup, we will do the following.
- Configure campaign parameters – We will configure.
- Campaign name
- Campaign budget limits
- Client general and billing information
- Keyword bids and preferred placement on the page for each ad
- Geo-targeting for each ad in alignment with the geographical range of the client base for you.
- Ad placement in the Google Content Network and Search Network
- Time of day and days of the week keyword ads will be scheduled to run Ad rotation Create ads and ad groups – Configure all the element of each ad group in the campaign, including:
- Keyword combinations in the ad group
- Keyword ad headlines
- Keyword ad copy
- Keyword landing pages
Ads will be tailored for every relevant keyword grouping to ensure maximum effectiveness and multiple keyword ads will be created for each keyword grouping and then tested in rotation to determine which type of copy draws the best response.
Bid price adjustments
This plan defines the specific goals are the principal actions you want visitors to take on the site, which show increasing levels of interest and commitment. For example, such actions could include downloading a document, signing up for a newsletter, purchasing a product, etc.
Ad copy may need to be changed from time to time to increase response for given keywords. Multiple ads will be run in rotation and the underperformers will be replaced by new ads. In this way, ads in the campaign will consistently increase their effectiveness at generating clicks from prospects.
Landing page adjustments
A keyword’s relevance score is calculated by Google and can affect the price you must pay to achieve favourable position for an ad associated with that keyword. Relevance is defined in large part by the alignment of copy on the landing page for the ad with the keywords and copy used in the ad. We will periodically adjust the landing page copy to ensure a high relevance score from Google for each keyword.
Increase Visibility On Facebook
One of the biggest mistakes retailers make is to open up an account with every social media platform they think is relevant and then leave them with no activity.
The other big mistake retailers make is by using social media to talk about what is important to them rather than talking about what is important to the customer.
We help you overcome any problem and teach you how to do it.
Get close to your audience
Increase traffic, strengthen your brand
Social Media Strategy
Social Media Analysis
Website Traffic Generation
Social Media Traffic
Social Media Management
Your Business Will Sell More
As soon as you start to work with us, your business will generate more visitors and more sales. We are serious about taking your business to the next level.
We also offer guarantees. Contact us for more details.