2D App Explainer video explaining the features and uses of the App

Written by Office

On November 30, 2019
App Explainer Video

App Explainer Video:

This 2D Animated Explainer Video explains about the farmer’s app which guides the farmer from the day of cultivation till the distribution of the crops. This video is for the farmers to give a clear idea to them solutions for all their problems and lend them for a happy cultivation process.

Communication:  External Marketing Communication

Target Audience: Farmers

Type of Animation: 2D Animation Explainer for app

Industry: Agriculture

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 10 – 15 days

Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.

1. Client Requirement for 2D App Explainer Video:

Client requested us to make a video explaining the uses and benefits of the app which provides a multiple solutions to the farmer’s.  Also client gave an appointment to brief about their video requirement and shared the details. Client explained, customers can be kept in update of each and every step of painting work in their home.

Client requirement for App explainer video

Reference for App explainer video

2. 2D App Explainer Video Requirement for Production:

WHAT IS THE VIDEO CONTENT? (Story/ concept/ idea/ reference videos)

Ans: Client requested us to make the concept

WHO IS THE VIDEO AUDIENCE? (Age, gender, location, language, designation, industry)

Ans: Farmers

WHERE IS VIDEO IS BEING PLAYED? (Website, YouTube, Social Media, TV, Theatre)

Ans: Online Promotion (Email, Website and Social Chat)

WHAT IS THE RESULT EXPECTED AFTER WATCHING THE VIDEO (Sales/ buying, Marketing/ awareness, Branding or Reputation)?

Ans: This video is for the promotion of the app

3.Production Stages (App explainer video)

a. Concept and Scripting of App Explainer Video

Concept for video was to explain the worries of the farmers and how the App by the client provides solutions for all problems to them. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.

b. Storyboard & Sketching of Explainer Video

We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below

sketching work on app explainer video

Storyboard of App explainer video

c. 2D Character, 2D Prop & Location Design

We developed 2D character, beach, village, farm land, crops, shop, phone etc.

Character of App Explainer Video

d. Audio Recording for App Explainer Video

As per the script the professional voice over artist audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow.

e. Color styling for App Explainer Video

The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.

Color style for app explainer video

 f. Animation Process of Explainer Video

In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. is done in the video as per script and story board.

Animation stage of app explainer video

g. App Explainer Video overview & Rendering

Checking the entire video is aligned as per the video script before the final output is called video overview. Rendering is a machine process to get the creativity output.

Overview of app explainer video

h. Editing & Final HD of App Explainer Video

Composite is all about adding the images into video format. Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.

Editing and HD App explainer video


Project name: 2D App Explainer video explaining the features and uses of the App

Project duration: 10 – 15 days

Project cost: Get Quote

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