2D Product Explainer Video Explaining the Features of the Pristino Pure – Septic Tank Cleaning Product

Written by 3D Animation

On January 30, 2020
product explainer video for Pristino

2D Product Explainer Video: 

This 2D product explainer video explains about how the bio fertilizers help in cleaning the septic tank and how it removes the clog and tells about the maintenance. It also features the benefits and uses of the product are explained in this 2D video.

Communication:  External Marketing Communication

Target Audience: Women and those who in need of cleaning the restroom

Type of Animation: 2D product explainer video

Industry: Toilet cleaning

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 13 – 16 days

Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.

1. Client Requirement for 2D Product Explainer Video: 

Client requested us to develop the video content. By understanding the needs and target group from client we arrived a simple content which inspired the client. The content focused on the problem, uses and features of the bio fertilizer. Client also shared us the sample catalogue and discussed through phone to brief about their video requirement.

2. 2D product explainer video Requirement for Production 

WHAT IS THE VIDEO CONTENT? (Story/ concept/ idea/ reference videos)

Ans: Client requested us to make the concept

WHO IS THE VIDEO AUDIENCE? (Age, gender, location, language, designation, industry)

Ans: Women and those who in need of cleaning the restroom

WHERE IS VIDEO IS BEING PLAYED? (Website, YouTube, Social Media, TV, Theatre)

Ans: Online Promotion (Email, Website and Social Chat)

WHAT IS THE RESULT EXPECTED AFTER WATCHING THE VIDEO (Sales/ buying, Marketing/ awareness, Branding or Reputation)?

Ans: sales of the product

3. Production Stages (2D Product Explainer Video)

a. Concept and Scripting for 2D Product Explainer Video 

Concept for video was explaining the uses and features of the bio fertilizer. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.

product explainer video - concept

b. Production Stages (Storyboard & Sketching) 

We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below

digital sketching for 2d product explainer video

storyboard of 2d product explainer video

c. 2D Character, 2D Prop & Location Design 

We developed 1 male character, hero and villain characters, restroom, well, septic tank, pipe, garden, environment etc.

Character for product explainer video

d. Audio Recording for 2D Product Explainer Video 

As per the script the professional voice over artist audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow.

e. Color styling 

The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.

Color style for 2d product explainer video

f. Animation for 2D Product Explainer Video 

In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. is done in the video as per script and story board.


g. Video overview & Rendering 

Checking the entire video is aligned as per the video script before the final output is called video overview. Rendering is a machine process to get the creativity output.


h. Editing & Final HD 

Composite is all about adding the images into video format. Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.






Project name: 2D product explainer video explaining the features of the Pristino Pure – Septic Tank Cleaning Product

Project duration: 13 – 16 days

Project cost: Get quote

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