3D Animated Food Video:
Animated Food Videos plays an important role and grabs attention from your consumers. With animation, you can exaggerate the little things: the lighting is perfect, appealing colors become more rich and saturated, the oils and fats glisten way more than you would expect, water droplets are larger and more prominent, steam roils off the food in an ephemeral and magical way, and viscous liquids travel as if in slow motion.
This Project was planned as a show reel demo. Our Creative Director planned a small quick teaser using the burger concept. We had taken Live shoot Videos as references, and made sketches and then planned scenes and shots. Burger components were finalized and the whole team was notified with the project details for the teaser video and executed the output in 20 days.
Communication & Target:
Communication: External Marketing Communication
Target Audience: Hotels & Restaurant Businesses
Type of Animation: 3D Animated Food Video
Industry: Food Manufacturing Industry [FMG]
Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)
Project duration: 30 days
Animated Food Video:
Our 3D Animated Food video explains the simple assembly steps of the Burger Animation. These kinds of videos are quick, easy to create and cost affordable. The five simple steps are Sketch, Model, Texturing, Lighting and VFX. You can find the making of our project below in our Production stages!
Concept and Scripting & Storyboard
Concept was to showcase the assembly of Burger in a Box. In scripting we divide the entire video concept into two. One is the visual part and other is audio. For Storyboard, we sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage client can share things to add or delete as per target audience.
Modeling & Texture
We developed 3D Bun, Onion, Tomato, Box, Cheese, Spinach, Meat etc. Texturing is the process of applying an image to a 3D model. Textures are the flat images that are applied to a model to give it color and detail
3D Animation & Rigging
As per the script the 3D animation scenes are produced, Example: As per the Storyboard the Burger is separated and aligned. Rigging: It’s an animation technique to perform the motion or activity like lifting, moving etc. which you can see in this video.
Lighting & composite
The visual reality is achieved in animated video as similar to the live scenario, we match all the colors, add day lights, factory environment lights to enhance the visuals of animation video. This helps photo- realism environment to your animated video. Compositing is aligning the video as per the video script.
Preview video of 3D Animated Food
We produce preview 3D animated videos and share with clients for approval. In this stage client visualized the animated video for content and communication. They shared some of the minor corrections required and we worked and updated according to their needs. Though this is not the final video or the actual visual, in this video you can find some grey scales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.
It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.
Editing & Final HD
Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.
Measuring the Success:
Success can be measured in various aspects. Video was created to attract and grab customer’s attention, to engage the need of Animated Videos in the Food manufacturing Industry. We as a team planned and executed this project from a simple sketch to a small quick Teaser Video. Video got showcased in Online Streaming and received a good response. We provide both Creative and Marketing support to our clients.
Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.
WATCH THE ANIMATED FOOD VIDEO
Project name: Create short and simple mouthwatering Food Animations Videos with us!
Project duration: 30 days
Project cost: Get quote