3d Animated Video Advertising:

Creating a stylish promo video for a product or a service is mainly to make Brand awareness and Promotion. This animated Promotional video also includes both live shoot and 3D Graphic design. Graphic and motion design for promotional video production represents the Sales and the complimentary given by Narayanan Jeweler.

Communication:  External Marketing Communication

Target Audience: Gold Buyers & Consumers

Type of Animation: 3D Animated Promo Videos

Industry: Jewelry Industry

Medium of Distribution: Online Promotion (Email, Website and Social Chat)

Project duration: 28 – 34 days

Source File Protection: Up to 5 Years from Order date your files are safe with us, you can access your video files any time for future update or Retrieve at any damage of video files.

1. 3d Video Advertising Client Requirement:

Client explained well about the date and the season sale and told us to focus on that particular content. Also shared competitor information along with the sales strategy information’s.

3d Video Advertising - Narayanan Jewelers

2. 3d Video Advertising Requirement

What is the video content (story/ concept/ idea/ reference videos)?

Ans: Client had requested us to make a concept and script

Who is the video audience (age, gender, location, language, designation, industry)?

Ans: Gold Buyers & Consumers

Where is video is being played (Website, YouTube, Social Media, TV, Theatre)?

Ans: Digital Medium (Email, Website and Social Chat)

What is the result expected after watching the video (Sales/ buying, Marketing/ awareness, Branding or Reputation)?

Ans: Sales

3. Pre – Production Stages – Video Advertising

a. Concept and Scripting

For arriving content, we first had an internal discussion and arrived a concept by performing brainstorming to satisfy all the 4P’s needs. Concept was to show the promotion and complimentary for the Gold jewelry sales. In scripting we divide the entire video concept into two. One is the visual part and other is audio.

Video Advertising - Concept

b. Environment and Elements

In this stage we will identify the environments and cast for shoot purpose and also plan to create the required 3D Graphic design as per the script. This stage also includes the detailed work process of the Script which classifies it as Scenes and shots.

Video Advertising - Environmental

4. Production Stages [3D and Film Making]

a. Shooting with camera and lighting

The visual treat is all about well operating the cameras with knowledge of Lens, even the Light setup plays an important role. Shooting is an art of capturing the visuals as per video script. We plan in advance for the dates and properties used for video production. Video production depends on parameters like artist, locations, environment and shoot time.

3D and Film Making by animation

b. 3D Graphic Design of Video Advertising

Graphic design is visual representations of ideas and messages to represent the visual content in the live video. One of the tasks at this stage was to create the relevant contents required for video as per the script using design software. This video contains the contents such as season time, date, and the information’s regarding the complimentary which makes the sale of jewelry effective.

3D Graphic Design of Video Advertising

5. Post – Production Stages Of Video Advertising

a. Editing & Final HD

Editing is all about adding the visuals from the film making into video format and aligning as per video script. As per the editing script noted during shooting, a large number of scenes are received. We planned accordingly, the required shots for editing picked from various scenes and worked upon. Visual effect like computer graphics, text animation, video title, and subtitle is added for making the product highlight in this stage. Audio effects like voice over, back ground music and SFX detailing are also combined at this stage.

Post - Production Stages Of Video Advertising by EFFE

 

WATCH THE 3D ANIMATED VIDEO ADVERTISING 

 

Project name: 3d Animated Video Advertising For Narayanan Jeweler

Project duration: 28 – 34 days

Project cost: Get quote

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