3d Animated Video Advertising:
Creating a stylish promo video for a product or a service is mainly to make Brand awareness and Promotion. This animated Promotional video also includes both live shoot and 3D Graphic design. Graphic and motion design for promotional video production represents the Sales and the complimentary given by Narayanan Jeweler.
Communication: External Marketing Communication
Target Audience: Gold Buyers & Consumers
Type of Animation: 3D Animated Promo Videos
Industry: Jewelry Industry
Medium of Distribution: Online Promotion (Email, Website and Social Chat)
Project duration: 28 – 34 days
Source File Protection: Up to 5 Years from Order date your files are safe with us, you can access your video files any time for future update or Retrieve at any damage of video files.
1. 3d Video Advertising Client Requirement:
Client explained well about the date and the season sale and told us to focus on that particular content. Also shared competitor information along with the sales strategy information’s.
2. 3d Video Advertising Requirement
What is the video content (story/ concept/ idea/ reference videos)?
Ans: Client had requested us to make a concept and script
Who is the video audience (age, gender, location, language, designation, industry)?
Ans: Gold Buyers & Consumers
Where is video is being played (Website, YouTube, Social Media, TV, Theatre)?
Ans: Digital Medium (Email, Website and Social Chat)
What is the result expected after watching the video (Sales/ buying, Marketing/ awareness, Branding or Reputation)?
3. Pre – Production Stages – Video Advertising
a. Concept and Scripting
For arriving content, we first had an internal discussion and arrived a concept by performing brainstorming to satisfy all the 4P’s needs. Concept was to show the promotion and complimentary for the Gold jewelry sales. In scripting we divide the entire video concept into two. One is the visual part and other is audio.
b. Environment and Elements
In this stage we will identify the environments and cast for shoot purpose and also plan to create the required 3D Graphic design as per the script. This stage also includes the detailed work process of the Script which classifies it as Scenes and shots.
4. Production Stages [3D and Film Making]
a. Shooting with camera and lighting
The visual treat is all about well operating the cameras with knowledge of Lens, even the Light setup plays an important role. Shooting is an art of capturing the visuals as per video script. We plan in advance for the dates and properties used for video production. Video production depends on parameters like artist, locations, environment and shoot time.
b. 3D Graphic Design of Video Advertising
Graphic design is visual representations of ideas and messages to represent the visual content in the live video. One of the tasks at this stage was to create the relevant contents required for video as per the script using design software. This video contains the contents such as season time, date, and the information’s regarding the complimentary which makes the sale of jewelry effective.
5. Post – Production Stages Of Video Advertising
a. Editing & Final HD
Editing is all about adding the visuals from the film making into video format and aligning as per video script. As per the editing script noted during shooting, a large number of scenes are received. We planned accordingly, the required shots for editing picked from various scenes and worked upon. Visual effect like computer graphics, text animation, video title, and subtitle is added for making the product highlight in this stage. Audio effects like voice over, back ground music and SFX detailing are also combined at this stage.
WATCH THE 3D ANIMATED VIDEO ADVERTISING
Project name: 3d Animated Video Advertising For Narayanan Jeweler
Project duration: 28 – 34 days
Project cost: Get quote