Architectural visualization for all kind of residential, commercial and industrial elevations you create stunning animation walkthrough videos for your business into construction. A simple yet cost-effective way to showcase the futuristic elevation. Builders and developers can choose these architectural animation techniques to illustrate the upcoming projects.
Communication: External Marketing Communication
Target Audience: Individual flat buyer, Real estate agents and property investors
Type of Animation: 3D Architectural Animation
Industry: Building Construction and Land promoters
Medium of Distribution: Online Promotion (TV, Email, Website and Social Chat)
Project duration: 29 – 35 days
Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for a future update or Retrieve at any damage of video files.
1. Architectural Client Requirement:
The client shared us the reference images, videos, catalog along with cad files. To develop a sales and marketing collateral like catalog, brochure, flyers and walkthrough animation videos. Ebdaa developers at Kuwait launched a project named WAVE TOWERS has elevation with ground plus 20 floors, includes a clubhouse facility and 4 floors for parking vehicles. Along with other amenities, commercial space is also included in the plan. EBDAA developers opted for our 3D architectural visualization animation service.
2. Architectural Animation Video Requirement:
WHAT IS THE VIDEO CONTENT? (Ex: story/ concept/ idea/ reference videos)
Ans: Client shared information like floor plan, reference images, and competitor designs. They wanted us to draft a script for video which helps them to showcase all the amenities and help their sales.
WHO IS THE VIDEO AUDIENCE? (Ex: age, gender, location, language, designation, industry)
Ans: Individual flat buyer, Real estate agents and property investors
WHERE IS THE VIDEO BEING PLAYED? (Website, YouTube, Social Media, TV, Theatre)
Ans: Online Promotion (TV, Email, Website and Social Chat)
WHAT IS THE RESULT EXPECTED AFTER WATCHING THE VIDEO? (Sales/ buying, Marketing/ awareness, Branding or Reputation)
Ans: Sales and Marketing of WAVES TOWER
3. ARCHITECTURAL ANIMATION PRODUCTION STAGES
a. Concept and Scripting
The concept was to show the animation walkthrough of the EBDAA’s new project called WAVES Tower. We had to create a script suitable for Target Audience considering various parameter and buyer persona. Check the below video script for your reference
b. Modeling & Texture
We developed 3D Architectural models of Hall, Bedroom, Kitchen, Bathroom, Parking area, GYM, Swimming pool, Helipad, And entire environment with the required properties like a park, entrance gate, and mosque. The floor plan of Waves Tower was used for detailing and drawing the 3D Models and for textures i.e the color and appearance of elevation and surrounding where done taking reference from images and designs shared by the client.
c. Architectural Animation & Rigging
As per the script, the animation walkthrough scenes are produced, Example: A man & women walking from the entrance towards the building. The car entry to parking slots, moving through the living room, Kitchen, Bedroom, etc. 3D Rigging: It’s an animation technique to perform the human motion or activity like lifting, moving, etc. Which you can see in this video
d. Lighting & Composite of Animation Video
The visual reality is achieved in the animated video includes the exterior and interior elevation. We match all the day colors, daylights and photorealism environment to your animated video.
e. Architectural Preview Video
We produce preview videos and share with clients for approval. In this stage, the client can visualize the video content and communication. Though this is not the final video or the actual visual, in this video you can find some greyscales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.
f. 3D Rendering
It’s a machine process to get the creative output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re-rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.
g. Video Editing & Final HD Animation Video
Editing is all about adding the rendered images into video format and aligning as per video script. Visual effects like computer graphics, text animation, and the subtitle are added at this stage. Audio effects like voice over, background music and Sound FX detailing are also given at this stage.
WATCH THE VIDEO
Project name: 3d Architectural Visualization For Residential Flat By Ebdaa Developers
Project duration: 29 – 35 days
Project cost: Get quote