Video Description of Motion Graphics Animation:
The objective of the 2D Explainer video is to showcase the Brakes India journey / relationship with Tata Motors as the new plant was cater to their needs.
Communication: Internal Marketing Communication
Target Audience: Management
Type of Animation: 2D Animation Videos
Industry: Automobile Parts Manufacturing
Medium of Distribution: Online Promotion (Email, Website and Social Chat)
Project duration: 8 – 11 days
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1. Client Requirement for Motion Graphics:
Client shared us the sample catalogue and gave an appointment to brief about their video requirement.
Client shared us the video content explaining about they are having a trusted relationship with the Tata motors and they supply S-cam brakes for heavy automation to them.
2. Our Requirement for 2D Explainer Video:
What is the video content (story/ concept/ idea/ reference videos)?
Ans: Client shared us the concept
Who is the video audience (age, gender, location, language, designation, industry)
Where is video is being played (Website, YouTube, Social Media, TV, Theatre)
Ans: Online Promotion (Email, Website and Social Chat)
What is the result expected after watching the video (Sales/ buying, Marketing/ awareness, Branding or Reputation)
Ans: This Explainer Animation is made for reputation
3. Production Stages of Motion Graphics:
a. Concept and Scripting For Motion Animation Video:
Concept of the 2D Animation was to show the relationship and to explain about the manufacturing of S- cam brakes. Along with it also to showcase their new assembly facility. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.
b. Storyboard & Sketching for Explainer Video
We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production.
c. Character, Prop & Location design for Graphics Animation:
We developed 2D templates, 2D designs 2D character hand, 2D Graph representation for Explanation video etc.
d. Audio Recording of 2D Vector Animation:
As per the script the professional voice over artist audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow.
e. Color styling of Motion Graphics Video:
The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match as per the video content.
f. Animation of Animated Explanation Video:
In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. It is done in the video as per script and story board.
g. Video overview of Motion Graphics Animation:
Checking the entire video is aligned as per the Explainer video script before the final output is called video overview.
h. Rendering of Vector Explainer Video:
Rendering is a machine process to get the creativity output for 2D Animation Explainer Video.
i. Editing & Final HD of Motion Graphics Animation Video:
Composite is all about adding the images into video format. Editing is all about adding the images into video format and aligning as per video script. Visual effects like computer graphics, text animation, video title, subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.
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Project name: Automobile Parts Manufacturing Motion Graphics
Project duration: 8 – 11 days
Project cost: Get quote