Animated Explainer Video Description:
2D Explainer Video explains about how a customer who needs home painting can book through the mobile app. featuring the ease of booking, getting quote, knowing live updates are well explained in the video.
Communication: External Marketing Communication
Target Audience: New home builders, Existing building owners
Type of Animation: 2D Animation Explainer Video
Industry: Interior and Exterior Painting
Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)
Project duration: 8 – 13 days
Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.
1. Client Requirement for 2D Animation Video:
Client shared us the video content explaining about the mobile application how it works, how it benefits their customers. Client gave an appointment to brief about their video requirement further to sharing the details. Client explained, customers who need Exterior painting can book through Paint App.
2. 2D Explainer Video Requirement for Production
WHAT IS THE VIDEO CONTENT? (Story/ concept/ idea/ reference videos)
Ans: Client shared us the concept
WHO IS THE VIDEO AUDIENCE? (Age, gender, location, language, designation, industry)
Ans: New home builders, Existing building owners
WHERE IS VIDEO IS BEING PLAYED? (Website, YouTube, Social Media, TV, Theatre)
Ans: Online Promotion (Email, Website and Social Chat)
WHAT IS THE RESULT EXPECTED AFTER WATCHING THE VIDEO (Sales/ buying, Marketing/ awareness, Branding or Reputation)?
Ans: Awareness and Increase Mobile Application downloads in Google Play store.
3. Production Stages of 2D Explainer Animation
a. Concept and Scripting of Animated Explanation Video
Concept for video was to show a person explaining about the home painting mobile application to its users. Covering from how to get quote till live updates and work completion in Mobile App. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.
b. Storyboard & Sketching for Explainer Video
We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below
c. 2D Character, 2D Prop & Location Design for 2D Animation
We developed 2D characters, 2D buildings, paint brush, paint tins, hanging rope vector for animation video as per story board.
d. Audio Recording of 2D Vector Animation
As per the script the professional voice over artist audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow.
e. Color styling of Explainer Video
The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.
f. Animation of Animated Explanation Video
In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. is done in the video as per script and story board.
g. Video overview of 2D Computer Animation
Checking the entire video is aligned as per the video script before the final output is called video overview.
h. Rendering of Vector Explainer Video
It’s a machine process to get the creativity output.
i. Editing & Final HD of Animated Explainer Video
Composite is all about adding the images into video format.Editing is all about adding the rendered images into video format and aligning as per video script.A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage.Audio effects like voice over, back ground music and SFX detailing are given at this stage.
WATCH THE VIDEO
Project name: Explainer 2D Animation Style for Mobile Application
Project duration: 8 – 13 days
Project cost: Get quote