Thinking of what to do in this Lockdown! Make 2D Marketing Animation with us and promote your business!

Written by EFFE Animation

On July 13, 2020
Marketing Animation Explainer Video Company in Chennai

Yes! You read the caption right! 2D Marketing Animation Explainer Videos play an important role in grabbing attention from your consumers. For works like promotion of App, 2D Videos plays an important role! Every Individual woman is worried during before, after and in the time of pregnancy. Our client provides tips & solutions to pregnant woman through their Mama Net App & Website. So featuring these, client approached us for a winning concept with 2D Explainer.

Project Plan:

We kick started the project with the concept shared by client. Client requested us to stick only with their concept. We almost have done with the 2D video. But during our quality check the visual elements was not satisfied. So we informed our client that video is so static and not we need a pleasant and emotional touching concept, to reach out the Audience quickly. Client took our point, and we made a Concept based on the inputs from them with a Husband & Wife relating with the Pregnancy Kit. Client agreed, and we planned, preceded with the 2D Animation work.

Communication & Target:

Communication:  External Marketing Communication

Target Audience: Women

Type of Animation: Marketing Animation – 2D App Explainer Video

Industry: Maternity

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 20 – 22 days

Marketing Animation Video:

To engage with our customers, our 2D Marketing Animation video holds the content which touches the Native segments in the Visual making. This video also features how to use the website & app to customers. You can find the making of our project below in our Production stages!

Marketing Animation Videos

 

PRODUCTION STAGES FOR MARKETING ANIMATION VIDEO:

Concept and Scripting:

Concept explains about how a husband & wife struggle to confirm her pregnancy using the kit. And now Mama Net provides the explanation Tips to the couple and they confirm the pregnancy. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.

Concept for marketing animation

Production Stages (Storyboard & Sketching):

We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below

Storyboard of marketing animation

2D Character, 2D Prop & Location Design:

We developed Characters, Bike, Phone & Required Locations mentioned in script.

Audio Recording for Marketing Animation:

As per the script the professional voice over artist audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow. For this video, it doesn’t required Audio. Voice was not required in this script as it was conveyed visually.

Color styling:

The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.

Animation:

In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. is done in the video as per script and story board.

Editing & Final HD:

Composite is all about adding the images into video format. Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.

 

Measuring the Success:

Success can be measured in various aspects. We as a team planned and executed this project with a good output. All the Team Members involved in this Project Worked from their Home due to the COVID – 19 Lockdown. We did our best from our homes! Hopefully, client was satisfied with the video, and they planned to establish to all their customers. Video got showcased in Online Streaming and received a good response.

 

*Note: If you need a well-planned 2D Marketing Animation Explainer, We are always there for you!

 

Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.

WATCH THE MARKETING ANIMATION VIDEO:

 

 

Project name: Thinking of what to do in this Lockdown! Make 2D Marketing Animation with us and promote your business!

Project duration: 20 – 22 days

Project cost: Get quote

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