Product Explainer Video

Instead of a person explaining the process or explaining a new product and its functionalities, why not create an animation video with the same message in less than a minute? All of this is entirely possible with animations because they are customizable, engaging, and easy to understand. Our 3D Animation product explainer videos inspire the customers to purchase your products and help your business in maximizing profits. Our Client Aqua Tech Tank, a leading manufacturer and suppliers of Plastic items and automobile products. Client wants to establish their newly launched Septic Tank to the customers, and approached us to do the Product animation. Our Product animation explains about the Installation and features of Aqua Tech Septic Tanks.

Project Plan

Client shared the content to be covered in the video. After a brief explanation from client we understood the technical information’s of the video. Our team worked on the content which involves the step by step installation procedures, septic tank features, capacity and benefits. This project is purely based for the end consumers. Client shared us the 2D septic tank file and real image for the same. With that we have started the production. We finished the project 30 days.

Communication & Target

Communication: External Marketing Communication

Target Audience: Distributors, Sales man and Individual House owners

Type of Animation: 3D Product Animation Video

Industry: Plastic Items Manufacturing Industry

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 30 days

Video Description

This product explainer video explains about the Installation procedure of Septic Tank. These kinds of videos are quick and easily understandable and cost affordable. The five simple steps are Scripting & Storyboard, Modeling, Texturing, Lighting and Editing. You can find the making of our project below in our Production stages!

 

Production Stages

Concept and Scripting & Storyboard

Concept was to showcase the installation of septic tank along with its advantages. In scripting we divide the entire video concept into two. One is the visual part and other is audio. For Storyboard, we sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage, the client can share things to add or delete as per the target audience.

Modeling & Texture

We developed 3D Septic Tank model, 3D House model, Environment etc. Texturing is the process of applying an image or color to a 3D model. Textures are the flat images that are applied to a model to give it color and detail.

3D Animation & Rigging

As per the script the 3D animation scenes are produced, Example: Trench is made and the septic tank is placed inside it. Rigging: It’s an animation technique to perform human motion or activity like lifting, moving etc. which you can see in this product explainer video.

Lighting & composite

The visual reality is achieved in animated video as similar to the live scenario, we match all the colors, add day lights, factory environment lights to enhance the visuals of animation video. This helps photo- realism environment to your animated video. Compositing is aligning the video as per the video script.

Preview video

We produce preview 3D animated videos and share with clients for approval. In this stage client visualized the animated video for content and communication. They shared some of the minor corrections required and we worked and updated according to their needs. Though this is not the final video or the actual visual, in this video you can find some grey scales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.

 

Rendering

It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.

Editing & Final HD

Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.

Measuring the Success:

Success can be measured in various aspects. Video was created to attract end users attention, and make them to buy the product through our animated video. We as a team planned and executed this project from a simple sketch to a Product Animation Video. Our VFX team helped us in editing and visual effects.

Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.

WATCH THE VIDEO

Project name: 3D Animation Product Explainer Video of Septic Tank Manufacturing Company

Project duration: 30 days

Project cost: Get quote