Lead Generation for Real Estate Video Marketing

Written by EFFE Animation

On May 31, 2021
real estate video marketing

We create a compelling video that persuades viewers they want your product or service, and during or at the end of that video, we give them the opportunity to click right through to your landing page and find out more or make a purchase.

Project Plan

Lead generation is well known for the process of capturing and simulating interest in a service or product for the purpose of developing leads. This includes a strategy using a particular media source and an offer to create inbound leads. On agreeing upon the Script we will proceed with the production either in 2D or 3D Video Production. These videos mainly focus to bring business through leads.

Communication & Target

Communication:  External Marketing Communication

Target Audience: People in need of product & service

Type of Animation: 2D or 3D Video

Industry: All Industries

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 15 days

Real Estate Video Marketing

Some of the major ways to Generate More leads with Video Marketing are listed below,

  1. Gate your content.
  2. Adding call-to-action to our videos. If we don’t conclude our video with a call-to-action, we will leave it up to your visitors to seek out more information about you and your service.
  3. Slide-in Call to Action and contact forms.
  4. To build a video post-clicking landing page.

This video also features the benefits to customers. You can find the making of our project below in our Production stages!

Production Stages

Concept and Scripting

Concept showcases the features and benefits for the Land Buyers. In scripting we divide the entire video concept into two. One is the visual part and other is audio.

Storyboard

We sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage client can share things to add or delete as per target audience.

Shooting

We develop 2D or 3D Environment, 2D or 3D Models, 2D or 3D fiction or non-fiction characters etc.

Preview video

We produce preview 2D or 3D animated videos and share with clients for approval. In this stage client can visualize the animated video content and communication. Though this is not the final video or the actual visual, in this video you can find some grey scales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.

Rendering

It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.

Editing & Final HD

Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.

Measuring the Success

Digital Marketing Video strategy establishes Trust, Authenticity and share worthy among your audience. We always give our clients winning results. Our Digital Team is the main pillar behind our Distribution of the Video production. Post Production Team was so helpful in bringing out the Stunning Visuals.

Source File Protection: Up to 5 Years from Order date your files are safe with us, you can access your video files any time for future update or Retrieve at any damage of video files.

Project name: Marketing 3D Animation – Lead generation Video

Project duration: 15 days

Project cost: Get quote

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