TV Advertisement Real estate video:
TV Advertisement for Pristine Prime on upcoming real estate projects. This video explains about approved CMDA plots at OMR with all nearby landmark and amenities.
Communication: External Marketing Communication
Target Audience: Individual plot buyers and real estate agents
Type of Animation: TV Advertisement
Industry: Real estate Industry
Medium of Distribution: On Air Promotion (Email, Website and Social Chat)
Project duration: 33 – 37 days
Source File Protection: Up to 5 Years from Order date your files are safe with us, you can access your video files any time for future update or Retrieve at any damage of video files.
1. TV Advertisement Video Client Requirement:
Client explained well about the plots and amenities. They wanted us to make a live shoot of their plot and narrate with interactive concept.
2. TV Advertisement Video Requirement
What is the video content (story/ concept/ idea/ reference videos)?
Ans: Client had requested us to make a concept and script
Who is the video audience (age, gender, location, language, designation, industry)?
Ans: Individual plot buyers and real estate agents
Where is video is being played (Website, YouTube, Social Media, TV, Theatre)?
Ans: On Air Medium (Email, Website and Social Chat)
What is the result expected after watching the video (Sales/ buying, Marketing/ awareness, Branding or Reputation)?
Ans: Sales
3. Pre – Production Stages – TV Advertisement Videos
a. Concept and Scripting of TV Advertisement
For arriving content, we first had an internal discussion and arrived a concept by performing brainstorming to satisfy all the 4P’s needs. Concept was a conversation between father and daughter over a bike ride. Here the importance of daughter marriage is symbolically conveyed with investing on land. In scripting we divide the entire video concept into two. One is the visual part and other is audio.
b. Environment and Elements
We finalized the environment as client’s plot as location which can be solving the customer curiosity to know and visualize the location. As per concept in casting we finalized father and daughter as you can see the artist in this video. This entire shoot was planned for two days (Covering the entire shoot process includes other adaptation for campaign). All the footages were taken in day light ensuring natural visibility and show case the project more realistic. This stage also includes the detailed work process of the Script which classifies it as Scenes and shots.
4. Production Stages [Film Making]
a. Shooting with camera and lighting
The visual treat is all about well operating the cameras with knowledge of Lens, even the Light setup plays an important role. Shooting is an art of capturing the visuals as per video script. We plan in advance for the dates and properties used for video production. Video production depends on parameters like artist, locations, environment and shoot time.
5. Post – Production Stages
a. Editing & Final HD
Editing is all about adding the visuals from the film making into video format and aligning as per video script. As per the editing script noted during shooting, a large number of scenes are received. We planned accordingly, the required shots for editing picked from various scenes and worked upon. Visual effect like computer graphics, text animation, video title, and subtitle is added for making the product highlight in this stage. Audio effects like voice over, back ground music and SFX detailing are also combined at this stage.
WATCH THE TV ADVERTISEMENT PROMO VIDEO
Project name: Tv Advertisement For Pristine Prime Promo Videos
Project duration: 33 – 37 days
Project cost: Get quote
