Animated Marketing Video Description:
Smart locks, the intelligent locks of future made on IoT platform is introduced by Xiotec Smart Home Solution provider. Animation promo ad for the smart lock with easy to use features explained for everyone.
Communication: External Marketing Communication
Target Audience: residents, hotel and lodges manager
Type of Animation: 3D Animated Promo Videos
Industry: Manufactures Company
Medium of Distribution: Online Promotion (Email, Website and Social Chat)
Project duration: 20– 25 days
Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.
1. Animated Promo Video Client Requirement:
Client shared us the product CAD design and explained through phone call. Client explained they are manufactures of smart home safety lock product. Also shared competitor information along with product placement at Ireland
2. Our Requirement for Animated Commercial:
What is the video content (story/ concept/ idea/ reference videos)?
Ans: Client had requested us to make a concept and script
Who is the video audience (age, gender, location, language, designation, industry)?
Ans: residents, hotel and lodges manager
Where is video is being played (Website, YouTube, Social Media, TV, Theatre)?
Ans: Digital Medium (Email, Website and Social Chat)
What is the result expected after watching the video (Sales/ buying, Marketing/ awareness, Branding or Reputation)?
Ans: Sales and Marketing
3. Production Stages of Animated Promotional Video:
a. Concept and Scripting for Animated Sales Video
Concept was to show the smart lock and its application and pass on the message “ Now You Can Manage Your Guest From Anywhere”. In scripting we divide the entire video concept into two. One is the visual part and other is audio.
b. Modeling & Texture of Commercial Animation
We developed 3D Models for smart lock, doors, 3D home interior & other assets.
c. Animated Promo Video Animation & Rigging
As per the script the animation scene are produced, Example : Assembly of the smart lock and it gets placed in the door. Rigging: It’s an animation technique to perform the human motion or activity like lifting, moving etc. which you can see in this video.
d. Lighting & composite of Business Animation
The visual reality is achieved in animated videos, we match all the colors and photo- realism environment to your animated video.
e. Preview video of Animated Marketing Video
We produce preview 3D animated videos and share with clients for approval. In this stage client can visualize the animated video content and communication. Though this is not the final video or the actual visual, in this video you can find some grey scales and non detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.
f. Marketing Animation Rendering
It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10 sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.
g. Editing & Final HD of Animated Promo Video
Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.
WATCH THE ANIMATED PROMO VIDEO
Project name: Xiotec Smart Home Lock- 3D Animated Promo Videos
Project duration: 20 – 25 days
Project cost: Get quote