Yes! You read the caption right! Drone permission have resulted us to develop 2D Explainer Video, for the launch of our Client Bike Rental Service! Everyone loves to ride a Bike! If it was offered Eco – friendly, the reach would be steep. That’s the aim of our Client. He was about to start an E – Bike Rental service and approached us for a winning concept with Live Shoot.
We kick started it with a concept approved by client. Shoot was planned outdoor and it required Drone shot to make the Video pleasant. However, flying Drone over Chennai city needed permission from the Government sectors. We were taking many steps to get the permission; mean while client informed us he had a Time Constraint to launch his service! So we guided our client, to create an Animated Explainer video for their quick launch. Client agreed, and we planned, preceded with the 2D Animation work.
Communication & Target:
Communication: External Marketing Communication
Target Audience: Those who are in need for a Rental Bike Service.
Type of Animation: 2D Animation Explainer Video
Industry: Two Wheeler Rental Services
Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)
Project duration: 3 – 5 days
2D Explainer Video:
To engage with our customers, our 2D Explainer video holds the content which touches the Native segments in the Visual making. For a clear understanding you can refer the video and understand. This video also features the benefits to customers. You can find the making of our project below in our Production stages!
PRODUCTION STAGES FOR 2D EXPLAINER VIDEO:
Concept and Scripting:
Concept explains about how users can Hire Bikes using the Howdy App. It also explains the features & Instruction of the app. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.
Production Stages (Storyboard & Sketching):
We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below
2D Character, 2D Prop & Location Design:
We developed Bike, Characters, Phone & Required Locations mentioned in script.
Audio Recording for Explainer Video:
As per the script the professional voice over artist audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow. For this video, it doesn’t required Audio.
The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.
In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. is done in the video as per script and story board.
Editing & Final HD:
Composite is all about adding the images into video format. Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.
Measuring the Success:
Success can be measured in various aspects. Our team did a Smart job and delivered the Video within 5 days of time. Hopefully client was much satisfied with the video, and he planned for his Launch. And here came the Covid – 19, which resulted in Lockdown, and launch was postponed for some time. But the Video got showcased in Online Streaming, and received a good response. We are just a bit away from the success.
*Note: We have got clearance for the Drone shoot, and it will be happening soon!
Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.
WATCH THE 2D EXPLAINER VIDEO:
Project name: Do you know flying Drone over Chennai is restricted! This resulted us to make 2D Explainer Video!
Project duration: 13 – 16 days
Project cost: Get quote