Architectural Animation For Real Estate And Land Promoters- 3 Star Farm House ECR

Written by Office

On September 7, 2019
3d architectural animation

3D Architectural Animation Video:

This video is created to promote the sales of the green land plots available at ECR Chennai. You can visualize the entire farm land before you actually visit the place. This will help one to take decision on purchase of plots before making a visit to the actual location. Also an imaginational visualization of future farm house at ECR Highway

Communication:  External Marketing Communication

Target Audience: Land Buyers, Real estate agents and property investors

Type of Animation: 3D Architectural Animation

Industry: Land Promoters and developers

Medium of Distribution: Digital Medium (WhatsApp sharing, YouTube Videos, Audio Video Presentation and Website)

Project duration: 15 – 19 days

Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.


3d architectural animation

1. Architectural Client Requirement:

Client shared us the layout design and visited our office explain about their video requirement. Client explained they are land promoters and they want to make an animation video for plot sales. Shared few images took from mobile phone of actual location. Also shared us the Google location to check out the map views


2. 3D Architectural Animation Video Requirement:

WHAT IS THE VIDEO CONTENT? (Ex: story/ concept/ idea/ reference videos)

Ans: Client shared information like layout, reference images and location. They wanted us to draft a script for video which helps them to showcase all the land measurement details along with nearby landmarks. Show the futuristic look of farm house.

WHO IS THE VIDEO AUDIENCE? (Ex: age, gender, location, language, designation, industry)

Ans: Individual buyer, Real estate agents and Property investors

WHERE IS VIDEO IS BEING PLAYED? (Website, YouTube, Social Media, TV, Theater)

Ans: Digital Medium (TV, YouTube, Email, Website and Whats app sharing)

WHAT IS THE RESULT EXPECTED AFTER WATCHING THE VIDEO? (Sales/ buying, Marketing/ awareness, Branding or Reputation)

Ans: Sales and Marketing of 3 STAR Farm House



A. Concept and scripting of 3d Architectural Animation

Concept was to show entire Greenland plot and villa comparing the actual and futuristic view. The current view is full of fruit bearing trees well maintained to the futuristic visualization of farm house with all amenities.


B. Architectural animation Storyboard

We sometime draw hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below


C. 3D Architectural Visualization Modeling & Texturing

We developed building, swimming pool, trees, car, hoarding, Police booth, green land and other required assets. All the color texture, material texture where added to match the real environment of farm house.


D. 3D Architectural Animation Stage

As per the script the animation scene are produced, Showing the highway ECR, Chennai to Mahabalipuram Route followed by the direction sign to reach 3 STAR FARM HOUSE. Isometric view of entire farm is shown to get a clear view of entire project.


E. Lighting & Composite of 3D Architectural Walk-through Animation

The visual reality is achieved in animated videos, we match all the colors and photo- realism environment to your animated video. We match all the day colors, day lights and photo- realism environment to your animated video.


F. 3D Architectural Animation Preview Video

We produce preview videos and share with clients for approval. In this stage client can visualize the video content and communication. Though this is not the final video or the actual visual, in this video you can find some grey scales and non detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.


G. Architectural Animation Rendering

It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.


H. 3D Architectural Walk through Video Editing & Final HD

Editing is all about adding the rendered images into video format and aligning as per video script. Visual effects like computer graphics, text animation and subtitle is added at this stage. Audio effects like voice over, back ground music and Sound FX detailing are also given at this stage. Feel free to visit our partner site for additional resources and information.


3d architectural animation

Watch The 3D Architectural Animation Video




Project Duration: 15 – 19 days

Project cost: Get quote

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