Instead of a person explaining the process or explaining a new product and how it works, why not create an animation video with the same message in less than a minute? All of this is entirely possible with animations because they are customizable, engaging, and easy to understand. Our 3d product animation explainer videos inspire the customers to purchase the products and help your business in maximizing profits. We have been working on the Automobile Internal parts fixing for ITW Automotive industry.
This project is purely based for Automobile Industry. After a brief explanation from client we understood the technical information’s of the video. Client shared us the CAD and OBJ files and storyboard of the automobile products. With that we have started the production. We finished the project in 5 days.
Communication & Target
Communication: Internal Marketing Communication
Target Audience: Employees, dealers and contractors
Type of Animation: 3D Mechanical Animation Video
Industry: Automobile Industry
Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)
Project duration: 5 days
This video explains about the Push on Net assembly and disassembly in a car. These kinds of videos are quick and easily understandable and cost affordable. The five simple steps are Sketch, Model, Texturing, Lighting and Editing. You can find the making of our project below in our Production stages!
Production Stages for 3D product Animation Explainer Video
Concept and Scripting & Storyboard
Concept was to showcase the assembly and disassembly of Push on nut in the soft trim of BIW along with the advantages. In scripting we divide the entire video concept into two. One is the visual part and other is audio. For Storyboard, we sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like.
Modeling & Texture
We developed Push on nut, Soft trim, BIW and carpet. Texturing is the process of applying an image or color to a 3D model. Textures are the flat images that are applied to a model to give it color and detail.
As per the script the 3D animation scenes are produced, Example: The push on nut is pushed by hand into the Soft trim and locked. Then it is rotated anticlockwise to remove from soft trim.
Lighting & composite
The visual reality is achieved in animated video as similar to the live scenario, we match all the colors, add day lights, factory environment lights to enhance the visuals of animation video. This helps photo- realism environment to your animated video. Compositing is aligning the video as per the video script.
We produce preview 3D animated videos and share with clients for approval. In this stage client visualized the animated video for content and communication. They shared some of the minor corrections required and we worked and updated according to their needs. Though this is not the final video or the actual visual, in this video you can find some grey scales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.
It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.
Editing & Final HD
Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.
Measuring the Success
Success can be measured in various aspects. Video was created to attract and grab employee’s attention, to engage the need of Animated Videos in the Automobile Industry. We as a team planned and executed this project from a simple sketch to a Mechanical Animation Video. Our VFX team helped us in editing and visual effects.
Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.
WATCH THE 3D PRODUCT ANIMATION EXPLAINER VIDEO
Project name: Product Animation Video for Automobile Industry!
Project duration: 5 days
Project cost: Get quote