Make 2D Marketing Video for Solar company with Explainer Video Agency

Written by Office

On April 8, 2022

Explainer Video Agency

With the rise of explainer video agency content, lots of businesses consider using 2D video animation in their marketing campaigns. That’s because animated videos are engaging and can make a huge impact on the audience. And they can be just adorable. For works like solar panel installation & its promotion, 2D Videos plays an important role! Our client Solar bright is an Australian owned company supplying a range of world class energy saving products which have helped thousands of families and businesses save substantial amounts of money off their power bills. Our video showcases the before and after features of the installation of Solar bright solar panel for solar customers who want to save money by using solar energy.

Project Plan

We kick started the project with the concept shared by client. Client requested us to stick only with their concept. There are 3 different characters in the story includes Husband, wife and a solar bright representative. The short story revolves how the couples are paying highly for their Electric bill every month, and how Solar bright helps them to save their money by installing their solar panels. Client approved the screenplay and dialogues in the story and we preceded with the 2D animation work.

Communication & Target

Communication:  External Marketing Communication

Target Audience: Residential and Commercial Solar Customers

Type of Animation: 2D Marketing Video

Industry: Energy

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 35 days

Video Description

To engage with our customers, our 2D Explainer video holds the content which touches the Native segments in the Visual making. We developed the exact Australian environment includes the Harbor bridge and the streets of Australia. This video also features how to book for the installation through solar bright website & features to the consumers. You can find the making of our project below in our Production stages!


Concept and Scripting

Concept explains about how a husband & wife struggle on monthly spend for their Electric bill, and how solar bright provides solution with their solar panels. The Scripting is an idea of diving the entire making of video into audio and visual separately. This stage determines the content which is to be shown as visual element and as audio.

Production Stages (Storyboard & Sketching)

We sometime draw 2D Animatic, hand sketches, 2D vector illustration or even a presentation deck to explain how the video will look after completion, so client can add up his view and thoughts before we head actual production. Check the below

2D Character, 2D Prop & Location Design

We developed Characters such as Husband, wife, solar bright representative and solar bright workers, city environment, street environment, exterior and interior of the houses, vehicles, solar panel and other set properties.

Audio Recording

As per the script the professional Australian voice over artists audio is recorded, because it is essential to sync the audio along with the lip movements of the 2D character during animation. This stage is help to assess the video duration and flow.

Color styling

The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.

Explainer Video Agency Animation

In this stage animation indicates the action and motion or any activity like walking, jumping, moving etc. is done in the video as per script and story board.

Editing & Final HD

Composite is all about adding the images into video format. Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.

Measuring the Success

Success can be measured in various aspects. We as a team planned and executed this project with a good output. Client was satisfied with the video, and they planned to establish to all their customers. Video got showcased in Online Streaming, and received a good response. Our VFX team helped us in editing and visual effects.


Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.

Watch the Explainer Video Agency

Project name: Make 2D Marketing Video for Solar company with Explainer Video Agency!

Project duration: 35 days

Project cost: Get quote

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