2D Animated Explainer Video:

This video explains about the modern mobile application for painters. Benefits for painter and work process are well explained with app promotion.

Communication:  External Marketing Communication

Target Audience: Painters, Painting Contractors

Type of Animation: 2D Animated Explainer Video

Industry: Interior and Exterior Painting

Medium of Distribution: Digital Medium (Email, Website and Social Chat)

Project duration: 8 – 13 days

Source File Protection: Up to 5 Years from Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.

1. Client Requirement for Explainer Animation:

Client explained they have a Mobile App which is used for home painting, this provides an opportunity to painters in an around Tamil Nadu. By registering in this painting App both user and service provider is connected. Now we had to make a video which explains the benefit and perks a painter shall get on registration.

2. Our Requirement for Animated Explainer Video:

What is the video content (story/ concept/ idea/ reference videos)?

Ans: Client shared us the concept

Who is the video audience (age, gender, location, language, designation, industry)

Ans: Painters who work on daily basis at commercial and residential projects

Where is video is being played (Website, YouTube, Social Media, TV, Theatre)

Ans: Digital Medium (Email, Website and Social Chat)

What is the result expected after watching the video (Sales/ buying, Marketing/ awareness, Branding or Reputation)?

Ans: Awareness and Registration

3. 2D Animation Production Stages:

a. Concept and Scripting of Explainer Animation 

Concept was to show a painter explaining about the app to another painter. In scripting we divide the entire video concept into two. One is the visual part and other is audio.

b. 2D Character Animation Storyboard & Sketching

We sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage client can share things to add or delete as per target audience.

c. Character, Prop & Location design of Animated Explainer Video

We developed 2d painter characters, 2d vectors of buildings, paint brush, paint tins etc.

d. 2D Explainer Video Audio Recording

As per the script the audio is recorded, we essentially sync the audio along with the lip movements of the 2D characters during the animation stage. Professional voice over artist is appointed to enhance the communication.

e. Color styling of Animated Explanation Video

The visual part in 2D animated videos includes coloring and environment of video which is drawn by artist looking at real environment to match video content as per story board.

f. Animation for Explainer Video

In this stage animation indicates the action and human motion or activity like walking, moving etc. which you can see in the video.

g. 2D Explainer Animation Video overview

Checking the entire video is aligned as per the video script before the final output is called video overview.

h. 2D Explainer Video Rendering

Rendering is a machine process to get the creativity output.

i. Animated Explainer Video Editing & Final HD

Composite is all about adding the images into video format. Editing is all about adding the images into video format and aligning as per video script.A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage.Audio effects like voice over, back ground music and SFX detailing are given at this stage.


Project name: Paintapp Mobile Application 2D Animated Explainer Video

Project duration: 8 – 13 days

Project cost: Get quote


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