By collaborating with expert 3D animators to craft stunning 3D videos for your products, you can easily grow your business and increase sales. That’s the aim of our client. He was about to launch his Online Book Store in Ireland, especially targeted for Preschool and high school kids. He approached us to make a 3D Social Media Video to showcase his service to the desired audience.
Project – Social Media Video
We started the project with an approved concept from the client. Our 3D animators implemented our creative character, named ‘RED PANDA,’ in this project. Our team researched and collected several ideas to make the promotional social media video even more beautiful. We showcased our creative structures in the form of books itself. The client was happy with our creative idea and agreed. We then planned and proceeded with the 3D animation work.
Communication & Target
Communication: External Marketing Communication
Target Audience: Pre & High School kids and parents
Type of Animation: 3D Promotional Animation
Industry: Online Book store
Medium of Distribution: Online Promotion (Email, Website and Social Chat)
Project duration: 30 – 35 days
Social Media Video
To engage with our customers, our team of 3D animators has created a promotional video with content that is easily understandable to all kids and parents, using music and colorful animation. This video also features how customers can buy books online. You can find the making of our project below in our production stages!
Concept and Scripting
Concept was to explain the features of the Smart Readers using Panda and Book characters. In scripting we divide the entire video concept into two. One is the visual part and other is audio.
Storyboard of Social Media Video
We sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage client can share things to add or delete as per target audience.
Modeling & Texture
We, as 3D animators, have developed a range of content, including a 3D Red Panda, a 3D Book, and 2D and motion graphics for book labels. Texturing, a crucial step in 3D animation, involves applying images to 3D models to add color and intricate details, transforming them from blank and dull to visually engaging
3D Animation & Rigging
As per the script the 3D animation scenes are produced, Example: Panda jumps and logo is revealed. Rigging: It’s an animation technique to perform the human motion or activity like lifting, moving etc. which you can see in this video.
Lighting & composite
3D animators at our elearning animation company bring visual reality to life in our animated videos, mimicking real-life scenarios. We meticulously match colors, incorporate daylight and factory environment lighting to elevate the animation’s visuals, achieving a photorealistic environment. Compositing ensures the video aligns with the script seamlessly.
We, as 3D animators, produce preview animated social media videos to share with clients for approval. In this stage, clients visualize the animated video’s content and communication. They provide feedback for minor corrections, which we promptly address to meet their needs. It’s important to note that at this stage, the video contains grayscale and non-detailed visuals, as it’s not the final product. You can make content additions or deletions to modify the video before proceeding to 3D rendering.
It’s a machine process to get the creative output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re-rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re-rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.
Editing & Final HD
Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, background music and SFX detailing are given at this stage.
Measuring the Success
Success can be measured in various aspects. Our team strives its best to give quality outcomes. We create stunning, result-oriented videos for our clients to establish their services & achievements with their Target group. We are proud to tell uniqueness is our core strength. Our Digital marketing executive team helped us a lot in researching the target audience in a particular area. And our Post Production team worked well to get a colourful outcome of the project.
Source File Protection: Up to 5 Years from the Order date your files are safe with us, You can access your video files any time for future update or Retrieve at any damage of video files.
Watch the 3D promotional social media video created by our talented 3D animators.
Project name: Make 3D Promotional Social Media Videos with us and grow your business!
Project duration: 30 – 35 days
Project cost: Get a quote