Social Video Marketing – Re-Engagement Video

Written by Office

On April 30, 2021
social video marketing



Re-engagement is the practice of serving ads (social video marketing) to users who have already shown intent to convert via a previous engagement. The goal of re-engaging leads, quite simply, is to ignite that spark in the relationship once more!


Project Plan

We discuss with our clients how to take forward the Re engagement video concept in terms of Funny, emotions, message or in many more journers. On agreeing upon the Script we will proceed with the production either in 2D or 3D Video Production. These videos mainly focus on the repeated valuable customers.


Communication & Target

Communication:  External Marketing Communication

Target Audience: Re targeting Audience

Type of Animation: 2D or 3D Re – Engagement Video

Industry: All Industries

Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)

Project duration: 15 days


Social Video Marketing

These videos are a technique used by marketers to reach out to leads who were at some point interested in and engaged with their company. Discount and offers are mostly communicated in this stage of Video marketing; these videos can be of 15 to 30 sec or a Display Image reminding the existing customer. This video also features the benefits to customers. You can find the making of our project below in our Production stages!


Production Stages

Concept and Scripting

Concept showcases that how the Ghost video reminds the brand to its existing customers. In scripting we divide the entire video concept into two. One is the visual part and other is audio.



We sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage client can share things to add or delete as per target audience.


Modeling & Texture

We develop 2D or 3D Environment, 2D or 3D Models, 2D or 3D fiction or non-fiction characters etc.


3D or 2D Animation & Rigging

As per the script the 2D or 3D animation scenes are produced. Rigging: It’s an animation technique to perform the human motion or activity like lifting, moving etc. which you can see in this video.


Lighting & composite

The visual reality is achieved in animated video as similar to the live scenario, we match all the colors, add day lights, factory environment lights to enhance the visuals of animation video. This helps photo- realism environment to your animated video. Compositing is aligning the video as per the video script.


Preview of Social Video Marketing

We produce preview 2D or 3D animated videos and share with clients for approval. In this stage client can visualize the animated video content and communication. Though this is not the final video or the actual visual, in this video you can find some grey scales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.



It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.


Editing & Final HD

Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.


Measuring the Success

Success can be measured in various aspects. We embrace the things that make us unique from others. We always give our clients winning results. Our Digital Team is the main pillar behind our Distribution of the Video production. Post Production Team was so helpful in bringing out the Stunning Visuals.

Source File Protection: Up to 5 Years from Order date your files are safe with us, you can access your video files any time for future update or Retrieve at any damage of video files.

Project name: Social Video Marketing – Re–Engagement Video

Project duration: 15 days

Project cost: Get quote

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