An awareness video can be a powerful digital tool in a lot of different situations. It can be used to, Draw attention to key issues that matter to you and your organization. Raise awareness about who you are and what you do. Inspire people to act, by spreading the message or taking a specific action. We utilize the buyer’s journey to create valuable, helpful, and meaningful video content to attract, convert, and delight your customers.
We discuss with our clients how to take forward the Awareness video concept. The goal for awareness stage content is to provide value and present you as an industry leader. Awareness video content should not be overly promotional but instead should be educational and valuable. This content should be very engaging, so much so that they will take action to learn more about you. On agreeing upon the Script we will proceed with the production either in 2D or 3D Video Production. These youtube videos marketing mainly focus to bring awareness among the customers. [E.g. Covid 19 Awareness]
Communication & Target
Communication: External Marketing Communication
Target Audience: Existing Audience
Type of Animation: 2D or 3D Video
Industry: All Industries
Medium of Distribution: Online Promotion (YouTube, Email, Website and Social Chat)
Project duration: 15 days
Youtube Video Marketing
It is recommended to put more of your budget towards producing a high-quality awareness video. The awareness stage is the time to impress and create the right perception of your brand. Think about creating brand affinity. This is the time to make your audience a raving fan of your brand. Above all else, the content needs to be valuable and engaging. This video also features the benefits to customers. You can find the making of our project below in our Production stages!
Concept and Scripting
Concept showcases that how the people can utilize the disinfectant service for Covid – 19 through paintapp. In scripting we divide the entire video concept into two. One is the visual part and other is audio.
We sometime draw hand sketches, 2D vector illustration or even a presentation deck to get client approval on how the video look like. In this stage client can share things to add or delete as per target audience.
Modeling & Texture
We develop 2D or 3D Environment, 2D or 3D Models, 2D or 3D fiction or non-fiction characters etc.
3D or 2D Animation & Rigging
As per the script the 2D or 3D animation scenes are produced. Rigging: It’s an animation technique to perform the human motion or activity like lifting, moving etc. which you can see in this video.
Lighting & composite
The visual reality is achieved in animated video as similar to the live scenario, we match all the colors, add day lights, factory environment lights to enhance the visuals of animation video. This helps photo- realism environment to your animated video. Compositing is aligning the video as per the video script.
We produce preview 2D or 3D animated videos and share with clients for approval. In this stage client can visualize the animated video content and communication. Though this is not the final video or the actual visual, in this video you can find some grey scales and non-detailed visuals. If you want to check the content of your animation video this is the stage you can add or delete to modify the video before going for 3D rendering.
It’s a machine process to get the creativity output as .png or .jpg as a sequence of images at 24 to 36 fps. Rendering usually takes 4 hours to produce 10sec video output. If any correction, you have to wait until it is re- rendered. Also depends on the video assets and video quality output. If any corrections, you have to wait until it is re- rendered. To avoid such delays we pre-plan the production and do the iteration at every stage.
Editing & Final HD
Editing is all about adding the rendered images into video format and aligning as per video script. A visual effect like computer graphics, text animation, video title, and subtitle is added at this stage. Audio effects like voice over, back ground music and SFX detailing are given at this stage.
Measuring the Success
Your campaign should target one persona at a time, so your messaging will be focused and effective. You should also define what success looks like
Measure success by tracking metrics like:
- Video views
- Length of views
- Conversions on your CTA
We always give our clients winning results. Our Digital Team is the main pillar behind our Distribution of the Video production. Post Production Team was so helpful in bringing out the Stunning Visuals.
Source File Protection: Up to 5 Years from Order date your files are safe with us, you can access your video files any time for future update or Retrieve at any damage of video files.
Project name: Marketing 3D Animation – Awareness Video
Project duration: 15 days
Project cost: Get quote